Introduction
Burberry is a renowned British luxury fashion brand that has a rich history dating back to the 19th century. The brand is known for its iconic trench coats, classic designs, and distinctive check patterns. One key aspect of identifying genuine Burberry products is through product identification, such as labels and logos. In this article, we will explore the history of Burberry, when the brand started using product identification, how to check the authenticity of Burberry items, and the evolution of Burberry logos over the years.
Burberry History and Background
Burberry was founded in 1856 by Thomas Burberry in Basingstoke, Hampshire, England. Thomas Burberry was a visionary entrepreneur who revolutionized the fashion industry with his innovative designs and high-quality craftsmanship. The brand initially focused on outdoor clothing, particularly raincoats, which were made from a water-resistant fabric called gabardine.
Over the years, Burberry expanded its product range to include a variety of clothing, accessories, and fragrances. The brand's signature check pattern, known as the Burberry plaid, was introduced in the 1920s and became synonymous with the Burberry brand. The check pattern features a distinctive tartan design in shades of camel, black, white, and red.
Who Owns Burberry Brand?
Burberry is currently owned by Burberry Group plc, a British luxury fashion house headquartered in London, England. The company is publicly traded on the London Stock Exchange and has a global presence with stores and boutiques in major cities around the world. Burberry's creative direction is led by Riccardo Tisci, who joined the brand as Chief Creative Officer in 2018.
Genuine Burberry Label
One of the key indicators of a genuine Burberry product is the label. Authentic Burberry labels are meticulously crafted with attention to detail and precision. The Thomas Burberry line, named after the brand's founder, can be identified by its flag logo design displaying the birth year of Thomas Burberry - 1835. Clothing from the Thomas Burberry Line doesn’t include the plaid fabric designs we might typically associate with Burberry.
Authentic Burberry Labels
In addition to the Thomas Burberry line, Burberry products may feature other authentic labels depending on the collection and design. These labels often include the Burberry logo, the brand name, and information about the product such as size, material composition, and care instructions. It is important to carefully examine the label for any discrepancies or irregularities that may indicate a counterfeit product.
How to Check Burberry Authenticity
To ensure the authenticity of a Burberry product, there are several key factors to consider:
1. Check the label: Look for the authentic Burberry logos and labels that are consistent with the brand's design standards.
2. Examine the craftsmanship: Burberry products are known for their high-quality materials and craftsmanship. Check the stitching, seams, and overall construction of the item for any signs of poor quality or inconsistencies.
3. Verify the retailer: Purchase Burberry products from authorized retailers and boutiques to avoid counterfeit products. Check the retailer's reputation and authenticity before making a purchase.
4. Seek expert opinion: If in doubt, seek the opinion of a professional authenticator or Burberry expert who can help verify the authenticity of the product.
Why Did Burberry Rebrand?
In recent years, Burberry underwent a rebranding process to modernize its image and appeal to a younger demographic. The brand introduced a new logo and monogram designed by Peter Saville in collaboration with Riccardo Tisci. The rebranding efforts aimed to reinvigorate the brand's identity while staying true to its heritage and legacy.
Burberry Logos Over the Years
Burberry logos have evolved over the years to reflect the changing trends and design aesthetics of the fashion industry. The brand's iconic Equestrian Knight logo, featuring a horse and a knight in armor, was introduced in the early 20th century and became synonymous with Burberry's heritage.
In the 1990s and early 2000s, Burberry's check pattern logo gained popularity and was prominently featured on the brand's products. However, in recent years, Burberry has shifted towards a more minimalist and contemporary logo design, as seen in the rebranding efforts led by Riccardo Tisci.
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